Contextual Targeting Tool

Contextual Targeting Tool

Google Adwords Contextual Targeting Tool Help

• Choose keywords for your Display Network campaigns

  Sep 6, 2012 … You can use the Contextual Targeting Tool to get themed ad group and … When you enter words or phrases in the Contextual Targeting Tool, …
  AdWords Help Center
  
  See Video and more information on how to use Google's Contextual Targeting Tool here. 

Contextual Targeting Tool

Contextual Targeting Tool learn more here.

Get ad group and keyword ideas or see potential placements

You can use the Contextual Targeting Tool to get themed ad group and keyword ideas that you might not think of when you build your campaigns. This can help you generate additional clicks and conversions. You can also use the Contextual Targeting Tool to see potential webpages where your ad can appear based on your keywords.
When you enter words or phrases in the Contextual Targeting Tool, it gives you a set of keyword ideas related to your terms, and groups the keywords into themed ad groups. Then you can see potential placements for the keywords in each of those ad groups.

Here’s how to use the Contextual Targeting Tool:

1. Sign in to your AdWords account at https://adwords.google.com.
2. Click Tools and Analysis, and select Contextual Targeting Tool.
3. Enter words or phrases that describe your product (for example, “chocolate brownies”). The tool shows a list of keywords grouped into thematically relevant ad groups.

 http://support.google.com/adwords/bin/answer.py?hl=en&answer=2453986